The Ikea Summer ad campaign is such a guilty pleasure. I really shouldn’t find it as funny as I do, but there’s something strangely endearing about gnomes avenging their garden. If you haven’t seen it, you really should. Check out the video below… Gnomes aside, I love Ikea’s current range of garden furniture. Even better, this summer campaign is accompanied by some beautifully styled garden photographs. With summer slowly creeping round the corner I can’t wait to spend more time in my garden while we have it. These wonderful photos have inspired me to make the most of my garden, so here they are! This nighttime scene is from the main ad campaign (see the little grumpy gome!) and I love the mix of bright colours. Turquoise, yellow, pink and white brights are all popular this summer, and mixing them together gives a bold, eclectic feel. The soft fairy lights in the trees and the hanging lanterns make this a really inviting space. Plus, how amazing is that gazebo?! This ad campaign Ikea have gone all artsy and I like it! I hadn’t thought about hanging items from trees before, but this is something I’ll have to try before I move. The tea cups look great and I love the bold blue chairs. Much of Ikea’s summer garden range features playful colours and prints. These cushions would look amazing both outside and inside. I’m also a huge fan of the hanging paper balls, I have one in my room but I can already tell I’ll be tempted by these when I next go to Ikea… I love this photograph! The dip dyed fabric is amazing and something that could easily be recreated at home as its imperfections are part of its charm. Again, the paper balls make an appearance, but this time they’re dip dyed too. I think a DIY project may be happening soon! Ikea also has some cute items to bring the outside in. I love these teeny brightly coloured plant pots. Personally, I would mix them up with some clear bottles and jars to add a bit of variation. As we may be growing some herbs indoors when we move I might have to invest in a few tiny pots! Looks like the gnomes lost to Ikea this time! So what do you make of their current ad campaign? I feel a bit bad for the gnomes, but I love their current collection.
All images property of Ikea.